Charity Partners

childhood cancer foundation south africa - keeping more than alive
childhood cancer foundation south africa - keeping more than alive


Getting involved with brands like Ultra and MiWay was an easy decision to make. Damian and the B-Active team have supported us for years with free entries and preferential treatment at all their events. In our humble opinion the Ultra brand is one of the coolest brands in KZN currently and going National this year makes it uber cool.

Supporting children with cancer is a massive passion project for all the Cows. Getting further exposure with the MiWay Ultra series with athletes across all 3 disciplines is our aim.

Let’s face it, we’re all being affected in some way by this terrible disease and children can’t fight cancer alone.

The Cows were born at the Momentum 94.7 Cycle and in KZN we’ve been introducing the Cows to swimmers at the Midmar Mile and running through numerous events. To be able to introduce the tri-athletes to the Cows across all three disciplines at one event is a great opportunity





The Midlands Ultra Triathlon Series employs between 35 to 45 staff members per event from the local Mpophomeni Township which is next door to MidmarDam. Through our Series these staff members are given skills development and shown management skills to assist and help them grow within the Series and hopefully the local business arena.

Jobs in South Africa are few and far between so helping them is an enriching project for both of us. We look forward to working with them each year and we forsee our Management Team to include some of the local talent in the near future. Our staff bring a strong cultural spirit to the Atmosphere of the Midlands Ultra Triathlon Series.

Continuous effort — not strength or intelligence — is the key to unlocking our potential.